Web Analytics Art or Science?
When it comes to online marketing web analytics is arguably the most important factor. People might think its an art others a science. The fact of the matter it takes both.
The let me start with the science. This consist of what people are doing on your site, traffic, abandoned cart etc. You need to know what your looking for which should all be at your fingertips.
The art part is what you do then you have the science. You can then changes the pages to try to increase conversion and get the most out of your customers.
Posted: February 24th, 2009 under Online Marketing, eCommerce.
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