Is It Worth Putting Reviews On Your Site?
A lot of people ask this question on a regular basis. Are reviews worth it? This is a tricky question. They can be if people actually write reviews down. If you have a site and no one writes a review then its not worth it.
Let me explain.
If you have a site with lots of traffic and people post reviews regularly then it’s worth it. If there are products with no reviews this can hurt the sale of that product.
The next question I usually get is what about negative reviews? Again tests I have done shows they can be good, but they can be bad. If you only have one review and its negative it will defiantly hurt. If you have 10 - 20 reviews and 1 - 3 are negative this will actually help conversion because its more believable.
I personally don’t like to put them or recommend them unless you have a dedicated moderator for them.
Posted: February 10th, 2009 under Online Marketing, eCommerce.
Comments: none
Write a comment