Frank Siano

If everyone could make a dollar out of 50 cents we would all be rolling in the dough big time. Unfortunately that is no the case at all. Many people ask me what bring in the most ROI and from my experience that has always been email marketing.

I have worked for some of the top retail ecommerce site in the world and it has always been the same thing. Why is this? Its because these people come to you site and register to opt in because they want to know what your doing, they want the discounts and free offers. These people are coming to you, so how easy is it to sell to them.

One big issue I see with most site is that there email newsletter sign up page is hidden. Put it on the top of you page with a nice offer and watch you list grow. With one company we went from 500k to 1 million in a year. How can this be possible you might ask your self? its simple, people wanted to sign up so we made it easier for them.

Build that list and watch your cents turn into dollars. But build it naturally. Buying a list will help sort term, but not long term.  Trust me I tried it.