Frank Siano

The fact is if you can move the needle on conversion rates you can double or triple your sales with the same amount of traffic. Let’s do some simple math here. If you have a 1% conversion rate and your doing $1,000,000 in sales then if you can raise your conversion rate to 2% then you can do $2,000,000 in sales. The problem is its easier said then done.

Here are the 5 things you need to do to increase your conversion rate

1. Test your website pages. What do you test? Your home page, your checkout funnel, your landing pages, your products pages etc. You should test everything. Run your tests based on your traffic and how in demand your product is.

If your have a higher ticket item them its good to test for a few months to see how the tests move the needle.

If you have a lot of traffic with a low ticket item then in a few weeks you will know if your changes are working.

If you have a big budget i would recommend using the top companies like optimost or offermatica (now Omniture). If your budget is slim (like most are) then use google’s free tool Website Optimizer.

2. Test your creative. Try different button colors, use photos instead of text. Try using a different layout. Move things around.

3. Do a competitor analysis. How can you beat your competition if you don’t know what they are doing? You cant… so go on there site and see what there doing.

4. Take everything in moderation. You don’t have to send 100% of your traffic to see what will move the needle. Only send 10% to start if its working then try 20%. You don’t want to completely change your site and it not work. That can be to costly. Start small and the results will show if done properly.

5. Have a plan in place. This one I shouldn’t have to explain, but if you just put a bunch of random stuff out there then how will you know what your testing? Have a plan then execute. Again start small.

Conclusion

There are definitely a lot more things you can do, but I just wanted to provide you with the simple and most basic. Once you prefected these 5 suggestions your doors and ideas will open up. If you can just move the needle a little it’s worth it.

Again I welcome comments and questions since I am here to help.

Best of luck.