Frank Siano

I did not put these in any order and it really depends on your budget, but I just wanted to let you know what you need to start looking at to get ahead of the game or even in the game for that matter. This is a fast moving game, like a roller coaster so buckle up and get ready to move fast. I like to look at it as a game since games are fun and love what I do.

Here are the 11 Things You Need To Put In Your Online Marketing Business Plan:

1. Search Engine Optimization (SEO) - This means using optimization techniques so search engines (Google, Yahoo, MSN) will rank your website within the top 10 search results. By doing this, thousands of people will come to your site every day for free. I know easier said then done for most people. 
2. Pay Per Click (PPC) or Search Engine Marketing (SEM)- This means you will be bidding on keywords so that text ads are displayed when a person conducts a search on a particular keyword or key phrase. Google, Yahoo and MSN all have pay per click internet marketing platforms.  
3. Email Marketing - This is where you will continually build an email database. You will email the database once a week to start. The context of the email will include, but not limited to promoting new products, promotions or news. Two great tools for a small business is www.constantcontact.com and www.aweber.com
4. Write Articles and Distribute Them Online - This is a great way to get tons of one-way links pointed at your site (which search engines love!). Once an article is written we will submit the article though an article submission program that will spread content throughout the web generating hundreds of in bound links. 
5. Write Press Releases and Distribute Them Online - Similar to writing and submitting articles, this is a very simple and extremely effective way to get tons of links pointed to you. It is also a great way to drive targeted traffic. The most popualr is www.prweb.com. There are also free ones out there.  
6. Blogging – This is a great way to get original content and build a community around your products and brand. You will need to write in the blog at a minimum of once a week. If not then dont bother starting a blog 
7. Social Media  - You will set up a profile page for your site on Social Networks. Then you will add relevant friends as well as join and start groups related to your products. This will also help you to build loyalty and gain credibility to your consumers and allow you to build your email database.  
8. Affiliate Marketing – With the right company, or hire, affiliates post your products on there site and in return they ask for a percentage of the sale. The magnitude is tremendous based on hundreds of affiliates all selling product for you. 
9. Videos – Here you will be looking to create video on things related to your industry. Then you will submit the videos across multiple channels. You have to post on www.youtube.com for sure. If you have extra cash floating around have www.trafficgeyser.com post them for you.  
10. Viral Marketing – You can use video or animation to create a viral buzz around the internet to help build your brand as well as obtain new customers. 
11. Comparison Shopping – This is a great and inexpensive way to test different marketing channels.

Try them and see what works best for you. Some of these channel might not be a good fit. You know what I always say Test. Test. test